Sales turnover What is sales turnover?

definition of sales revenue

Let us assume that there is a mobile manufacturing company in which the monthly sales volume has increased from 1,500 to 6,500 during the 12 months ending in November 2018. Then, the price function during each month is governed by the function (7000 – x), where ‘x’ is the number of mobiles sold during the month. Now, since the number of units produced is driven by demand, which forms the basis of the function for the price, let us assess the average sales price per unit. Gross SalesGross Sales, also called Top-Line Sales of a Company, refers to the total sales amount earned over a given period, excluding returns, allowances, rebates, & any other discount. Net income after taxes is an accounting term most often found in an annual report, and used to show the company’s definitive bottom line. The difference between revenue and sales is relevant to investors viewing company reports.

definition of sales revenue

Revenue from the physical store would be reported as retail sales revenue. As we mentioned above, any time you or a team member draw up an Income Statement, Sales Revenue calculation is sales revenue part of that. As such, financial statements can be calculated by your accountant, most accounting software solutions, or by leaders across the company who want to gauge performance.

Examples of sales revenue

For example, if a product has a defect or damage, an allowance may be provided because that particular product is not up to the standard of other similar products ordered. Let’s say a company offers a video subscription service for $8.99 a month, totaling $107.88 per year. On receipt of a yearly subscription purchase from a new customer, the company cannot simply record the entire year’s subscription. Each monthly payment is recorded as it is delivered to the company, before being reversed and booked as revenue at the end-of-year cycle. Recognized revenue is simple; it is recorded as soon as the business transaction is conducted. Once the sale has been completed, you can record it — all of it — in your financial statements.

It’s also important to distinguish between sales and revenue, because some revenue sources may be one-off events. Revenue is often used to measure the total amount of sales a company from its goods and services. Income is often used to incorporate expenses and report the net proceeds a company has earned. Revenue is the money a company earns from the sale of its products and services. Cash flow is the net amount of cash being transferred into and out of a company. Revenue provides a measure of the effectiveness of a company’s sales and marketing, whereas cash flow is more of aliquidityindicator. Both revenue and cash flow should be analyzed together for a comprehensive review of a company’s financial health.

Financial statement analysis

Although profit might be the major focus of the smaller business entities, another financial term is just as important. The measurement of sales can provide actionable information about the business, which is not captured by profitability alone. One can extract the maximum benefits from the business information by recognizing the importance of revenue measurement. Based on the available information, the monthly revenue from sales can be calculated as below. Let us consider the example of a tire manufacturer, which produced 25 million tires across different vehicle segments in 20XX. Ancillary revenue is the revenue generated from goods or services that differ from or enhance the main services or product lines of a company.

  • Sales refers to the amount generated from selling goods, while revenue refers to money made from selling goods and services.
  • But some companies routinely derive additional revenue from their business operations.
  • Creating a strong, incremental growth strategy means understanding and optimizing your starting point and your growth over time.
  • “Calculating your sales revenue will give you insight into your business’ ability to make money, as well as provide a starting point for calculating profitability ,” Teri Shem, cofounder at Conex Boxes, said.
  • For publicly traded companies, revenue is found in the income statement of their regular quarterly and annual financial reports filed with the Securities and Exchange Commission.

The two words can be used interchangeably, since they mean the same thing. The concept can be broken down into two variations, which are noted below. Gross revenue, on the other hand, does not include these deductions. The gross revenue presentation will have the deductions listed below gross revenue, and a subtotal for net revenue below that. Coca-Cola reported a top-line revenue figure of $38,655,000 for 2021 and $10,042,000 in net income for the same period. Revenue and income are often confused because they are both financial terms that refer to money coming into a company. An example of deferred revenue would be if a customer buys gym membership for 12 months and pays upfront for all 12 months.

What to do with revenue data

Most often the more effective method is to increase sales, because this will grow your business overall. But sometimes increasing prices can also be effective, but it is important to note that this often results in fewer sales, resulting in the same or lower overall sales revenue. Looking at the business that you imagined at the start of the lesson, if you were to start this business you would be the sole proprietor, or the only person who owns and runs the business. You may have other employees but they don’t make decisions for the whole company.

What does revenue mean in business?

Revenue is the total money that a business earns from its normal business activities. It is often referred to as gross sales.

Investors often consider a company’s revenue and net income separately to determine the health of a business. Net income can grow while revenues remain stagnant because of cost-cutting. To forecast sales revenue, it helps to further categorize the types of revenue—whether the revenue is transaction-based, services-based, project-based and/or recurring. Different forecasting models are employed for different types of revenue sources. Breaking out sales revenue by product category helps businesses see which items or categories are performing and which are struggling. For example, it could increase the next month’s production plan to meet demand for faster moving products. Businesses need sales revenue to measure the profitability of core business activities.

How to Calculate a Return-on-Sales Ratio With Revenue & Expenses

In contrast to service rendering firm like a beauty salon will receive the maximum part of their revenue from delivering services to customers. Gross receipts means the total revenue derived from sales, work done, or service rendered. Even when you pay a fine or pay for something such as car registration, you aren’t actually buying something. Instead they are set to discourage a certain practice or to meet operating expenses . We need to know how to calculate sales revenue to see how it would impact the business.

Firstly, let us determine the number of units manufactured and sold during a specific period, say annually. Most importantly, they compare sales for the period to sales from the previous period or from the period one year earlier. That number indicates whether a business is actually growing or contracting.


Nailing your pricing strategy is a great way to increase your company’s revenue, and unlocking the data is key to first-rate pricing strategies. Historical revenue data also means you can set up sales dashboards to identify customer behavioral patterns and adjust operations around it.

  • Sales revenue does not include sales tax collected by the business.
  • Revenue and income are often confused because they are both financial terms that refer to money coming into a company.
  • You would still need to calculate the net revenue in order to determine how much money you actually earned.
  • They are categorized as current assets on the balance sheet as the payments expected within a year.
  • It’s foundational to calculating a company’s valuation and KPIs, forecasting, benchmarking growth, and making strategic decisions.
  • To forecast sales revenue, it helps to further categorize the types of revenue—whether the revenue is transaction-based, services-based, project-based and/or recurring.

Sales, according to Accounting Coach, are the revenue your company brings in from selling its products or services. Gross revenue and sales are different from net, and both are different from income or profits. This is the revenue that a company generates during anaccounting period and reports on itsincome statement. Usually, based on a firm’s sales, financial analysts can estimate the size of a firm. There are several components that reduce revenue reported on a company’s financial statements in accordance to accounting guidelines. Discounts on the price offered, allowances awarded to customers, or product returns are subtracted from the total amount collected. Note that some components (i.e. discounts) should only be subtracted if the unit price used in the earlier part of the formula is at market price.

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